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How Behavioral Segmentation Can Benefit Your eCommerce Brand.
Marketing segmentation is almost a mandate if you are a brand selling online through your D2C eCommerce store. It is a process that...
Shoptimize
Jul 9, 20215 min read
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The Ultimate Guide to Creating Your D2C eCommerce Website
Everything traditional is in question, especially after the unforeseen effects of the pandemic. The way brands sell, and consumers buy is...
Shoptimize
Apr 7, 20215 min read
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How to select the right shipping and eCommerce logistics partners
Imagine you own an eCommerce site for selling silver jewelry online. You’ve invested time, energy and money into creating a fantastic...
Shoptimize
Mar 26, 20216 min read
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Making eCommerce loyalty and reward programs work for you
Copper tokens, trading stamps and box-top coupons? What connects the three of them? If you’re thinking they sound like a hobbyist’s...
Shoptimize
Mar 22, 20215 min read
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A Comprehensive Social Media Guide for eCommerce Success
Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such...
Shoptimize
Mar 19, 20214 min read
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How to use data analytics to increase eCommerce revenue
Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines,...
Shoptimize
Mar 10, 20215 min read
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Important eCommerce KPIs & metrics: ROI and ROAS
If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising...
Shoptimize
Feb 25, 20216 min read
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eCommerce Personalization: How data can improve your online sales
Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his...
Shoptimize
Feb 23, 20216 min read
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Buyer Personas: The Online Business Booster You Want – Part 2 (Plus Free 5-Step Guide + Persona Temp
We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like...
Shoptimize
Feb 19, 20214 min read
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The rise of Direct-to-Consumer eCommerce: Trends to brace for in 2021
The lifestyles of people transformed in the year gone by. One big thing that also changed is the way they buy the things they need and...
Shoptimize
Feb 3, 20216 min read
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D2C eCommerce Round Up: Ten Trends that Defined 2020
“Who would’ve thought it!” This is the one recurring sentiment that has been running through all our minds when we look back at the year...
Nilesh Rewale
Dec 22, 20207 min read
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Impact of iOS 14 on Facebook Advertising for business
Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year...
Nilesh Rewale
Dec 21, 20202 min read
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D2C eCommerce Trends for Diwali Festive Season
The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second...
Nilesh Rewale
Dec 11, 20204 min read
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Google Organic Search Core Update Rollout December 2020
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update...
Nilesh Rewale
Dec 10, 20202 min read
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Why should eCommerce websites invest in Google AMPs
Over 70% of the total internet traffic today in India comes from mobile phones. The average load time for a webpage on a mobile device is...
Nilesh Rewale
Nov 20, 20203 min read
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D2C tactics for the festive season
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update...
Mangesh Panditrao
Nov 10, 20202 min read
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Top 5 learning from 5 eCommerce women experts.
Shoptimize recently concluded a unique and insightful webinar on “How women are fueling the eCommerce boom globally”. From adopting...
Prerna Mehta
Sep 9, 20203 min read
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What demonetization did to digital payments, COVID-19 is doing to eCommerce
We are now at the end of week 3 of COVID-19 lockdown in Pune. As our teams are cranking from their homes, I have spent a bulk of my time...
Mangesh Panditrao
Apr 7, 20202 min read
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